1. Sales Turnaround Time
2. Gross Margin Per Customer/Sale
3. Net Revenue booked
4. Cost of support for the sale/customer
5. Post Sale Support/Implementation
and so on....
Contextually, Sales Performance is critically a function of both Sales Effectiveness and Efficiency. However, Sales Effectivness is driven by the calibre, capability and capacity of the salesperson hired for the role. It is also noted that Sales Capacity plus both the organisational systems and processes also drives the efficiency of the salesperson.
The conceptual diagram is illustrated as follows:
